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Monthly notes on SEO, paid social, and AI-native marketing for teams that ship.

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Category Archive

SEO insights.

Articles, case study summaries, and strategy guides focusing on seo in the Nepal and global markets.

Topic
SEO
Frequency
Weekly
Back to all insights

Category posts list

SEO
Sep 15, 2026/8 min read

When to Hire a Fractional CMO: The 2026 Executive Decision Guide

Why growing companies hire Fractional CMOs instead of paying $180k+ for full-time executives or relying on junior generalists. Breakdown of economics, scopes, and execution pods.

SEO
Sep 15, 2026/10 min read

How to Choose a Digital Marketing Agency: The 2026 Vetting Guide

How to vet, compare, and hire a digital marketing agency without getting trapped in vanity metrics, outsourced junior labor, or opaque retainers.

SEO
Sep 14, 2026/8 min read

Real Estate SEO & Lead Generation in Nepal: The High-Ticket Developer Playbook

The end-to-end real estate SEO framework, lead-capture architecture, and high-ticket conversion strategy required for property developers and agencies in Nepal to capture domestic and NRN buyers.

SEO
Sep 14, 2026/10 min read

Hotel & Tourism SEO in Nepal: How to Rank and Drive Direct Bookings in 2026

A complete organic search, Google Hotel Center, and local SEO playbook for hotels, lodges, and luxury resorts across Nepal to reduce OTA commissions and capture direct bookings.

SEO
Sep 13, 2026/10 min read

Google Discover Publisher Readiness Benchmark: A Scored Checklist

A practical 0–2 benchmark for news sites and digital publishers: check Discover eligibility, images, headlines, authorship, measurement, and revenue context without promising traffic.

SEO
Aug 22, 2026/8 min read

What AI Overviews Did to Publisher Traffic, and What Still Converts

Impressions hold, clicks fall, and nothing is broken. Why standard reporting hides the erosion, what Google actually says about optimising for AI features, and which content still earns the visit.

SEO
Aug 22, 2026/8 min read

Google Discover Traffic Dropped: How to Diagnose and Recover

Date the drop, then rule out causes in order: eligibility, update, headlines, topic decay. What the February 2026 Discover core update actually targeted, and what Google says recovery really takes.

SEO
Aug 22, 2026/8 min read

Wire Pickup vs Earned Coverage: How to Read a Distribution Report

A pickup number counts sites that auto-republished your feed, not people who chose to cover you. The three tiers hidden in one figure, how to separate them in five minutes, and how to report it honestly.

SEO
Aug 22, 2026/8 min read

Do Press Releases Still Help SEO in 2026?

Yes, but not through links — Google's spam policies name them directly. What a release still does, what it stopped doing, and the one test worth applying before you pay to distribute anything.

SEO
Aug 22, 2026/8 min read

Google Discover for News Publishers: What the Feed Actually Rewards

Discover now sends most publishers more traffic than Search, and it has no queries and no positions. What Google actually requires, why clickbait reversed, and how to measure a surface you cannot rank-track.

SEO
Apr 15, 2026/11 min read

Local SEO in Kathmandu: A 90-Day System for Service Businesses

How to rank in Google's local pack in Kathmandu. GBP setup, Nepal-specific citations, review generation, and the seasonal signals that move rankings.

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