Insights / SEO
SEO insights.
Articles, case study summaries, and strategy guides focusing on SEO in the Nepal and global markets.
15 articles on SEO
NewsArticle Schema and LiveBlogPosting for Top Stories
How to deploy NewsArticle schema and LiveBlogPosting markup that qualifies breaking coverage for Google Top Stories, with the fields crawlers actually check.
SEO for News Publishers: What 28 Days of Data Shows
Our own site ranks position 22 for "seo for news publishers" and earns zero clicks. Here is what the data says publishers get wrong, and what we changed.
News Site Crawl Budget: Faster Google News Indexing
Where news site crawl budget gets wasted, and the fixes that get breaking stories into Google News in minutes: 48-hour sitemaps, paywall schema, edge caching.
Seasonal Traffic Spikes: A 6-Week Plan for News Sites
How news sites plan content before seasonal traffic spikes: a 6-week timeline, one evergreen hub URL per recurring event, live-blog schema and crawl headroom.
When to Hire a Fractional CMO: The 2026 Executive Decision Guide
Why growing companies hire Fractional CMOs instead of paying $180k+ for full-time executives or relying on junior generalists. Breakdown of economics, scopes, and execution pods.
How to Choose a Digital Marketing Agency: The 2026 Vetting Guide
How to vet, compare, and hire a digital marketing agency without getting trapped in vanity metrics, outsourced junior labor, or opaque retainers.
Real Estate SEO & Lead Generation in Nepal: The High-Ticket Developer Playbook
The end-to-end real estate SEO framework, lead-capture architecture, and high-ticket conversion strategy required for property developers and agencies in Nepal to capture domestic and NRN buyers.
Hotel & Tourism SEO in Nepal: How to Rank and Drive Direct Bookings in 2026
A complete organic search, Google Hotel Center, and local SEO playbook for hotels, lodges, and luxury resorts across Nepal to reduce OTA commissions and capture direct bookings.
Google Discover Publisher Readiness Benchmark: A Scored Checklist
A practical 0–2 benchmark for news sites and digital publishers: check Discover eligibility, images, headlines, authorship, measurement, and revenue context without promising traffic.
What AI Overviews Did to Publisher Traffic, and What Still Converts
Impressions hold, clicks fall, and nothing is broken. Why standard reporting hides the erosion, what Google actually says about optimising for AI features, and which content still earns the visit.
Google Discover Traffic Dropped: How to Diagnose and Recover
Date the drop, then rule out causes in order: eligibility, update, headlines, topic decay. What the February 2026 Discover core update actually targeted, and what Google says recovery really takes.
Wire Pickup vs Earned Coverage: How to Read a Distribution Report
A pickup number counts sites that auto-republished your feed, not people who chose to cover you. The three tiers hidden in one figure, how to separate them in five minutes, and how to report it honestly.
Do Press Releases Still Help SEO in 2026?
Yes, but not through links — Google's spam policies name them directly. What a release still does, what it stopped doing, and the one test worth applying before you pay to distribute anything.
Google Discover for News Publishers: What the Feed Actually Rewards
Discover now sends most publishers more traffic than Search, and it has no queries and no positions. What Google actually requires, why clickbait reversed, and how to measure a surface you cannot rank-track.
Local SEO in Kathmandu: A 90-Day System for Service Businesses
How to rank in Google's local pack in Kathmandu. GBP setup, Nepal-specific citations, review generation, and the seasonal signals that move rankings.
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