Days 1–30
Foundation
- Audit delivery
- Tracking and attribution setup
- First assets shipped
- Reporting baseline live
Process
How Nepal's digital marketing agency runs every client engagement.
From first call to ongoing optimization. Six named steps, weekly tracking, and a 90-day arc. Every deliverable named. Every decision traceable to a number.
- Cadence
- Weekly memo + standup
- Span
- 30 / 60 / 90-day arc
- Owners
- Named, not pooled
Discovery to
optimization.
- Step 01
Discover
Stakeholder interviews, analytics baseline, and brand audit before any channel, campaign, or activation begins. Digital funnels and physical presence reviewed together so nothing is scoped in blind.
- Step 02
Audit
Technical SEO, paid account structure, brand consistency, physical collateral, and field presence documented in a prioritized backlog. You know what to fix first and why before anything is touched.
- Step 03
Strategize
Channel selection, budget split between ATL and BTL, and a 90-day calendar with named owners. Every initiative has a measurable goal before it ships.
- Step 04
Build
Landing pages, ad campaigns, event designs, print files, and brand collateral produced on deadline and delivered in your workspace. No email attachments, no version confusion.
- Step 05
Launch
Pre-flight checklists, UTM governance, event walkthroughs, and print proofs reviewed before anything goes public. Day-one performance is trackable across every channel and touchpoint.
- Step 06
Optimize
Standing weekly rhythm: review performance, run one test, redeploy winners. Applies to ad creative, event formats, retail placement, and campaign mechanics equally. Monthly strategy reviews keep the roadmap current.
All 18 services.
One process.
The same six steps apply whether the scope is a search campaign, a trade show activation, or a full rebrand. Channel changes. Rigor does not.
ATL
Above the Line
Digital channels, brand strategy, and web.
BTL
Below the Line
Physical activation, print, and ground-level execution.
A 90-day arc you
can plan around.
Days 31–60
Momentum
- Content and creative at scale
- Activation calendar launched
- Channel and format expansion
- Mid-point review
Days 61–90
Compound
- Winners scaled
- Conversion and engagement refinement
- Next-quarter forecast
- Renewal roadmap
What lands in your
inbox every week.
- Weekly performance memo
- What moved, what shipped, and what comes next. Covers digital metrics and physical activation results. No vanity numbers.
- Live project workspace
- Shared Notion or equivalent. Assets, briefs, timelines, and decisions visible to your team at all times. No chasing status.
- Bi-weekly strategy call
- Decision-focused sessions with the people doing the work. No account managers relaying messages from someone else.
Stack
Tools we use daily.
Boring choices, deliberate. We don’t resell software, we run yours.
- Google Analytics 4
- Google Search Console
- Ahrefs
- Screaming Frog
- HubSpot
- Figma
- Adobe InDesign
- Adobe Photoshop
- Adobe Illustrator
- Notion
- Slack
- Loom
- Asana
- Meta Ads
- Google Ads
- LinkedIn Ads
- Klaviyo
- Looker Studio
- Eventbrite
- WhatsApp Business API