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Research
Interview distributors and retail managers to identify the real friction points in your channel.
Services
Dealer incentive programs and distributor-level sales support that moves product off the shelf and through the channel.
Latest result
Most teams know something is off. Fewer can name the constraint holding growth back.
Your product sits in distributor warehouses because retailers have no visual sell-sheets or incentive to push it.
Retail partners lack product knowledge, so their sales reps recommend competitors who trained them better.
B2B sales materials look generic, failing to stand out in dealer review meetings or trade show booths.
No structured dealer incentive means your margins go to distributors who deliver volume irregularly and unpredictably.
What's included
Clear deliverables, no mystery retainers. Scope adjusts in discovery; this is the baseline.
Four phases. Same discipline whether you are in Kathmandu or outsourcing from abroad.
Interview distributors and retail managers to identify the real friction points in your channel.
Create high-quality product catalogs, sell-sheets, training videos, and digital assets for dealer use.
Roll out dealer reward structures, co-op display kits, and sell-through bonuses.
Track dealer order volume, catalog usage rates, and sell-through against targets quarterly.
Dropping soon
Full case studies from this service are being published. Book a call to hear real outcomes directly from us.
Sample dashboards, reports, and assets from a typical Trade Marketing (B2B) engagement.
Industries we serve
We apply this service built around how buyers actually behave in each sector.
FAQ
Straight answers before you book a call.
Trade marketing focuses on the channel between your brand and the end consumer: distributors, wholesalers, and retail partners. FMCG brands, manufacturers, and any company that sells through a multi-tier distribution network in Nepal benefit from trade marketing. If your product exists on shelves you do not own, trade marketing is how you win on those shelves.
A co-op advertising program is a structured arrangement where you share local advertising costs with your retail or distribution partners to promote your brand in their outlets. You set guidelines for how the funds are used and in return get better brand visibility at the point of purchase. We design the program structure, guidelines, and creative assets.
Yes. We design trade show booth graphics, roll-up banners, product display stands, and all collateral needed for B2B exhibition appearances in Nepal. We produce print-ready files and coordinate with exhibition production vendors for fabrication.
We produce product training decks, quick-reference sell-sheets, and short video modules that dealer sales representatives can use independently. These are designed to be simple enough for part-time retail staff to absorb in under 30 minutes, covering key selling points and common buyer objections.
From kick-off to launch, a dealer incentive program takes 4 to 6 weeks. This includes distributor research, incentive structure modeling, collateral design, and rollout communication. The first quarterly review happens at week 12.
Trade marketing projects are scoped individually based on distribution network size, channel complexity, and collateral requirements. A standard dealer launch kit including catalog, sell-sheet, and incentive program design typically starts at NPR 80,000. Ongoing trade marketing management is available as a monthly retainer from NPR 35,000.
Next step
Book a free audit. We will review your current setup and tell you honestly whether we are the right fit.