Phase 01 of 04
Research
Interview distributors and retail managers to identify the real friction points in your channel.
B2B Trade Marketing & Dealer Programs Nepal
Dealer incentive programs and distributor-level sales support that moves product off the shelf and through the channel.
Experiences & activation01 / The problem
Dealers and distributors push whatever is easiest to sell
Most teams know something is off. Fewer can name the constraint holding growth back.
- 01
Your product sits in distributor warehouses because retailers have no visual sell-sheets or incentive to push it.
- 02
Retail partners lack product knowledge, so their sales reps recommend competitors who trained them better.
- 03
B2B sales materials look generic, failing to stand out in dealer review meetings or trade show booths.
- 04
No structured dealer incentive means your margins go to distributors who deliver volume irregularly and unpredictably.
02 / What's included
Everything in your Trade Marketing (B2B) engagement.
Clear deliverables, no mystery retainers. Scope adjusts in discovery; this is the baseline.
8 deliverables in the baseline scope
- B2B sales presentations and product catalog design
- Dealer and distributor incentive program modeling and launch
- Point-of-Sale display kits for retail trade partners
- Trade show booth concept and graphic design
- Product training collateral for dealer sales representatives
- Co-op advertising program templates and guidelines
- Quarterly sell-through reporting dashboard for distributors
- Dealer onboarding kit design and digital delivery
03 / How it runs
How Trade Marketing (B2B) engagements actually run.
4 phases, in order. Pick one to see what happens in it.
Phase 02 of 04
Equip
Create high-quality product catalogs, sell-sheets, training videos, and digital assets for dealer use.
Phase 03 of 04
Incentivize
Roll out dealer reward structures, co-op display kits, and sell-through bonuses.
Phase 04 of 04
Review
Track dealer order volume, catalog usage rates, and sell-through against targets quarterly.
04 / Tools and measures
What the work runs on.
The platforms a typical trade marketing (B2B) engagement uses.
- Figma
- Adobe InDesign
- Slack
- Notion
- Google Sheets
05 / By industry
Trade Marketing (B2B) across every sector.
We apply this service built around how buyers actually behave in each sector.
06 / Questions
Common questions about
Trade Marketing (B2B).
Straight answers before you book a call. The rest we can cover on one.
Book a free auditWhat is trade marketing and who needs it in Nepal?
Trade marketing focuses on the channel between your brand and the end consumer: distributors, wholesalers, and retail partners. FMCG brands, manufacturers, and any company that sells through a multi-tier distribution network in Nepal benefit from trade marketing. If your product exists on shelves you do not own, trade marketing is how you win on those shelves.
What is a co-op advertising program?
A co-op advertising program is a structured arrangement where you share local advertising costs with your retail or distribution partners to promote your brand in their outlets. You set guidelines for how the funds are used and in return get better brand visibility at the point of purchase. We design the program structure, guidelines, and creative assets.
Do you design trade show booths and exhibition materials?
Yes. We design trade show booth graphics, roll-up banners, product display stands, and all collateral needed for B2B exhibition appearances in Nepal. We produce print-ready files and coordinate with exhibition production vendors for fabrication.
How do you train dealer sales teams on our products?
We produce product training decks, quick-reference sell-sheets, and short video modules that dealer sales representatives can use independently. These are designed to be simple enough for part-time retail staff to absorb in under 30 minutes, covering key selling points and common buyer objections.
How long does it take to build a dealer incentive program?
From kick-off to launch, a dealer incentive program takes 4 to 6 weeks. This includes distributor research, incentive structure modeling, collateral design, and rollout communication. The first quarterly review happens at week 12.
How is trade marketing priced?
Trade marketing is scoped by partner count, regions, channel complexity, collateral, incentive mechanics, field support, and reporting. We define the launch deliverables or ongoing operating responsibilities first, then quote agency work separately from production and incentive costs.
Next step
Let’s build
the next quarter together.
A 30-minute strategy call: we review your funnel, name the two highest-impact moves for the next 90 days, and say plainly if we are the right fit. No deck. No hard sell.