Bibesh Shrestha
Performance-driven Paid Media Specialist with 10+ years of progressive experience across agencies, in-house teams, and consulting roles. Proven track record of managing multi-market, multi-channel paid media programs with direct ownership of revenue, ROAS, and lead quality outcomes. Extensive experience working with SaaS, automotive, travel, ed-tech, ecommerce, IT services, and local service businesses across Australia, New Zealand, the UK, North America, and Nepal. Known for scaling accounts through disciplined experimentation, attribution-led optimization, and commercial decision-making.
Collaboration Details
Markets Served
- Australia & New Zealand (B2B & B2C Search and Lead Gen)
- North America & United Kingdom (SaaS & High-competition E-commerce)
- Nepal (Local enterprise and multi-channel local campaigns)
Career Highlights
Managed significant multi-market ad spend across Google Ads, Meta Ads, Microsoft Ads, and TikTok Ads.
Delivered strong ROAS across ecommerce, automotive, and service-based accounts.
Scaled lead generation substantially for automotive dealers, SaaS, and service businesses.
Reduced CPL and CPA by 20–50% through account restructuring, intent-based targeting, and creative iteration.
Led and mentored teams of up to 20 digital marketers while owning strategy and performance accountability.
Scaled monthly order volume and revenue substantially within the first 6 months for a UK-based brand while improving ROAS.
Audited and rebuilt underperforming solar, fashion, and travel accounts in Australia, reducing CPA by 20-35% in 60 days.