Senior performance strategist with 5+ years of hands-on expertise in technical SEO, conversion rate optimization (CRO), and advanced attribution tracking. Engineered conversion pipelines and server-side tracking solutions across a large portfolio of websites to capture lost marketing signals. Directed multi-channel paid acquisition programs delivering high volumes of qualified leads at strong conversion rates. Developer of proprietary AI Search Optimization (AEO/GEO) methodologies, enabling clients to secure commanding shares of search voice and control narratives inside modern AI engines.

Directed performance campaigns generating high-intent leads at strong conversion rates for global clients.
Oversaw substantial multi-platform growth budgets across major platforms (Google, Meta, LinkedIn, TikTok, DV360, and StackAdapt).
Architected and deployed standard-setting conversion tracking architectures (GA4, GTM Server-Side, WhatConverts, CallRail) across a large portfolio of web properties.
Designed and executed proprietary Search Reputation (ORM) frameworks to dominate target search queries and shape Google AI Overview citations.
Maintained operational leadership of multi-channel lead acquisition programs for 10+ enterprise brands concurrently.
Pioneered Cloudflare/Zaraz server-side tracking implementations to bypass ad-blocking filters, recovering 15% to 25% of lost attribution signals.